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We don't create businesses. We build entrepreneurs.
If you're exhausted, stretched thin, and don't know where to start, we built this for you.
We teach entrepreneurship from the ground up, to the women who feel overlooked, unseen and forgotten. Your experience is your gift, and we'll teach you how to use them to change your world.
Can't decide what business to start?
That's ok. ​Most business advice skips the part where you're exhausted, short on time, and juggling real life.
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This method is built differently.
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It meets where you are, and help you figure out what's right for you.
It's made for women who:
have no business background
who want freedom, flexibility, and purpose
who are ready to learn how, not pretend they already know
How it works
Learn it​​
Learn how entrepreneurship actually works, and how you to build in a way that fits you.
Design it​​​
Map your story, strengths, and struggles into business ideas that feel like you.
Activate it​
Use clear, practical steps to bring your idea to life, without burning out or overspending.

Short lessons. Real tools. Workbooks that actually move you forward.
What's included
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20+ short video lessons
Captioned, voiced, and transcribed so you can learn in the way that suits you best.
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Interactive workbooks
Type straight into them online or print and go, you choice.
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12 month access to all video lessons.
Take each step when you're ready. No rush, no pressure.
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Lifetime access to tools and members-only area (coming soon)
Use the resources for as long as you need them.
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No subscriptions, no pressure, no gatekeeping.
Jost one simple purchase. Everything's included.
Every part of this program, from lessons to workbooks, was created by hand before AI. It comes from lived experience, research, and practice, designed to feel practical and real.
A simple, honest price. No fluff. No nonsense.
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$297 AUD
For the price of one coaching session, you'll get 12 months of guided learning, plus lifetime access to tools that actually help.
One-time payment
12 months access to all lessons
Keep all workbooks forever
Members only forum (coming soon)
No subscriptions or upsells​
Built by someone who gets it.
Neri is a solo mum of 3 and carer to her eldest, with a Master's in Entrepreneurship & Innovation, and a business built in the margins of real life.
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She created this streamlined method after seeing too many smart, capable women give up before they even got started. Not because they weren't good enough, but because the system wasn't build for them.
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This is the method she wishes she had.
You'll hear her voice throughout the course, clear, kind, and always on your side.

Here's exactly what you'll learn
No filler. Just a clear, structured path that meets you where you are.
Generate & shape game-changing ideas
Skip the tired usual brainstorming techniques. Learn fresh methods that actually work, ones you've never tried before. We'll expand and refine ideas using advanced creative tools like Brainstorming 2.0, and explore innovation theory so you can spot possibilities others miss. This is where your best ideas start to take shape.
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Build your foundation
Start by uncovering what truly drives you and how you work best. Use it as your compass as you move forward. ​You'll assess your time, energy, money, and support systems (or lack of) so you can find the space and clarity to grow. You'll also gain essential relationship dynamics and people skills that will serve you for life, in business and beyond.
Uncover your unique advantage
Map your past experiences, current skills, and hidden strengths so you can clearly see what sets you apart. You'll identify personal pain points and turn them into powerful business opportunities. By the end of this stage, you'll have clarity and confidence in your business direction.
Grow beyond the first sale
Set yourself up to grow from the start. Build systems that support you when you're ready to scale. We'll explore proven growth models and innovation cycles. Finally, you'll learn how to build a socially conscious business that not only stand out by makes an impact.
Test, adapt & prepare for launch
Move your idea into the real world using low risk testing. Learn what works before you scale. You'll apply the Peter Principle and Theory of Projection to avoid common pitfalls. We'll also cover the basics of negotiation and leadership so you launch with strength and confidence.
Turn concepts into real-world products or services
Turn your raw ideas into real world offers people actually want. No guesswork, just clear, practical steps. You'll apply product design principles and work through the brand onion and pyramid framework to build a brand with depth. We'll cover positioning, messaging, and differentiation techniques used by top startups.
Here's the full first lesson, free for you.
We want you to feel seen, heard, and motivated as you learn this method.
See if this is the kind of help you've been searching for.
See what's waiting for you inside
Here's what the course really looks like, so you can decide if it's right for you.
23 bite-sized video lessons
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Short, captioned lessons, voiced and transcribed, so you can learn in your own way, at your own pace.
Downloadable workbooks (yours to keep, $199 value)

Interactive, downloadable, printable, packed with exercises to help you uncover, shape, and implement your ideas. These tools are yours to keep, even after 12 months.
Self-paced, accessible platform
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Learn in your own time, in your own way. Access the full course from any device, pick up where you left off, and revisit tools whenever you need to.
What you'll cover inside
You'll be guided step-by-step through 7 simple modules (23 lessons total) designed to take you from uncertainty to clarity, and help you learn how to build a business around your life.
Module 1: Working on Yourself
Build confidence, direction, and confidence before you even think about business ideas.
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Module 2: Uncovering You
Use your experiences, skills, and strengths to uncover what sets you apart.
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Module 3: Idea Creation
Learn how to shape real business ideas from your life and your unique lens.
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Module 4: Product Design
Start turning ideas into practical offers that people actually want.
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Module 5: Making it Real
Explore how to test, brand, and prepare for your first sales, without the overwhelm.
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Module 6: Here We Go
Get ready to grow with systems, support, and a mindset built to last.
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Module 7: Food for Thought
Bonus lessons in innovation, growth, and doing business your way.
Everything you need is included, no more to pay.
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"Becoming an entrepreneur and creating something new means understanding pain, helping others, solving problems, and thinking outside the box. You've been juggling a million things for years. Trust me, you've got this"
Neri Lucas - Founder & Instructor


