How To Stay Motivated When You Feel Like Giving Up on Your Business
- Neri Lucas
- Feb 21
- 3 min read
Updated: Aug 29
Starting a business is a huge accomplishment, but it's not always smooth sailing. You'll likely face challenges, doubts, and moments where you feel like giving up. Staying motivated through the tough times is one of the key factors to success, and in this post, I'm going to share how to keep moving forward - no matter how hard it gets.

1. Break Down Your Big Goals Into Smaller, Achievable Tasks
When you look at your business as a whole, it can feel overwhelming. All the things you need to do, the goals you want to achieve - it can be too much to tackle all at once.
What to do instead:
Break down big goals into smaller tasks that are easier to manage.
Set daily or weekly goals that feel achievable so you can build momentum and stay motivated.
Tip: Celebrate the small wins! Every step forward counts.
2. Focus on Your "Why"
There will be days when you feel discouraged, and that's when it's most important to remember why you started your business in the first place.
What to do instead:
Write down your mission statement or vision for your business.
Whenever you feel stuck, remind yourself why your business matters to you and the people you're helping.
Tip: Keep you 'why' visible - on a sticky note on your desk, in a journal, or on your phone - for easy reminders.
"If you're feeling stale in your daily tasks, change it up. It's your business, start something new!"
3. Surround Yourself with Positive Support
Running a business can be isolating, especially if you're doing it alone. But you don't have to face challenges by yourself!
What to do instead:
Seek out supportive communities of like-minded entrepreneurs.
Find a mentor or business coach who can guide you and keep you accountable.
Build a network of friends, family, or business partners who understand your goals and can offer encouragement.
Tip: You are not alone - reach out when you need support!
4. Focus on Progress, Not Perfection
Perfectionism can hold you back from taking action, especially when things aren't going exactly as planned. But remember: progress is what matters.
What to do instead:
Celebrate your progress rather than obsessing over perfection.
Take action even if you feel it's not 100% ready. You can always tweak and improve later!
Tip: Done is better than perfect. Just keep moving forward.
5. Remember That Setbacks Are Part of the Journey
It's easy to feel like a setback is a failure, but it's not. Setbacks are simply part of the process. Every entrepreneur faces them, and how you handle them is what matters most.
What to do instead:
Reframe setbacks as learning opportunities, not as personal failures.
Take time to reflect on what went wrong and adjust your strategy if needed.
Keep going - your next step could be the one that leads to success!
Tip: Use setbacks as stepping stones to grow and improve your business.
6. Take Care of Yourself
When you're busy building a business, it's easy to forget about self-care. But your physical and mental health are crucial to your ability to keep moving forward.
What to do instead:
Take regular breaks to avoid burnout.
Practice self-care rituals like exercise, journaling, or meditating to recharge.
Set boundaries between work and personal life to ensure you're maintaining balance.
Tip: Prioritise your health - when you're well-rested and clear-headed, you'll be more effective in your business.
Conclusion
Staying motivated when things get tough is all about maintaining perspective, breaking down tasks, and focusing on progress over perfection. Surround yourself with support, remind yourself of your purpose, and take care of yourself so you can keep moving forward.
If you want a simplified method that steers you in the right direction and takes the guess work out of what to do next, I created the Activating Your Potential business startup course for this reason. Learn each step you need to take to bring any business to life. You can check it out with the first lesson free here:
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