How to Overcome Fear and Doubt When Starting Your Business
- Neri Lucas
- Feb 25
- 3 min read
Updated: Aug 29
Starting a business can be both exciting and terrifying. As you embark on your entrepreneurial journey, it's natural to experience fear and doubt. Whether it's worrying about failure, questioning your abilities, or wondering if you're ready to take the plunge, these emotions can be paralysing.
The good news? Fear and doubt don't have to control you. In this post, I'll share actionable strategies to help you overcome fear and self-doubt so you can confidently take the steps toward building your dream business.

1. Acknowledge Your Fear
The first step to overcoming fear is to acknowledge it. Denying your fear or trying to push it away only strengthen it. Instead, recognise that fear is a normal part of the process, especially when you're venturing into the unknown.
What to do instead:
Take a moment to understand what you're afraid of. Is it the fear of failure, fear of judgment, or fear of not being good enough?
Write down your fears to help you see them more clearly. Often, simply naming your fears can make them less intimidating.
Tip: Fear often comes from uncertainty. The more you educate yourself and take small steps, the more confident you'll become.
2. Refrain Your Thoughts
Your thoughts can either empower you or hold you back. If you constantly focus on negative thoughts, like "What if I fail?" or "I'm not ready?", they'll continue to fuel your doubts. To move forward, you need to reframe these thoughts and focus on positive possibilities instead.
"Courage isn't the absence of fear. It's feeling the fear and doing it anyway."
What to do instead:
Whenever you feel fear creeping in, replace negative thoughts with empowering ones.
Instead of "What if I fail?" try "What if I success?" or "What's the worst that can happen, and how can I handle it?"
Tip: Practice affirmations or positive self-talk to reinforce your belief in yourself. For example, "I am capable of handling challenges" or "I am ready to take this step."
3. Take Action (Even if it's Small)
One of the best ways to overcome fear is to take action. Fear thrives in the unknown, but when you take even small steps toward your goals, you begin to build momentum and prove to yourself that you can handle challenges.
What to do instead:
Break your big goals into smaller, manageable tasks. Start with something that feels doable to help you gain confidence.
Celebrate even the smallest victories along the way!
Tip: Fear often diminishes when we take action. So don't wait for the perfect moment - take the first step today!
4. Surround Yourself with Support
When you're feeling doubtful, it can be helpful to surround yourself with people who believe in you and your vision. Whether it's friends, family, a mentor, or fellow entrepreneurs, having a support system can make a huger difference in overcoming fear.
What to do instead:
Find a mentor or accountability partner who can guide you and offer reassurance during challenging moments.
Join a community of like-minded entrepreneurs to share experiences and advice.
Tip: Surrounding yourself with positive influences will help you stay motivated and remind you of your strengths.
5. Focus on the Why Behind Your Business
When fear and doubt take over, it's easy to lose sight of the reason you started your business in the first place. Reconnecting with your why can reignite your passion and push you through moments of uncertainty.
What to do instead:
Remind yourself why you're starting your business. Whether it's to create freedom, make a difference, or provide for your family, keep your why front and centre.
Write down your why and refer back to it whenever you feel doubt creeping in.
Tip: Keeping a vision board or a journal where you can track your progress and revisit your goals.
6. Embrace Imperfection
One of the biggest sources of doubt is the belief that everything must be perfect before you can move forward. The truth is, perfection is not necessary for progress. Embrace the fact that you will make mistakes, and that's ok!
What to do instead:
Give yourself permission to be imperfect. You don't need everything to be perfect before you take action.
Focus on learning and improving, not on being flawless.
Tip: Perfectionism is often a form of procrastination. Don't wait until everything is perfect - take action now and make adjustments as you go!
Conclusion
Fear and doubt are natural parts of the entrepreneurial journey, but they don't have to hold you back. By acknowledging your fear, reframing your thoughts, taking actions, and surrounding yourself with support, you can push through the fear and build the business of your dreams.
The key is to keep moving forward, even if it's just one small step at a time. You've got this!
Here is your first simple step, your first lesson free.
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